Active Youth Network http://activeyouthnetwork.com America's only fundraising & advertising network for youth clubs and schools! Tue, 09 Feb 2016 23:44:43 +0000 en-US hourly 1 Should I build a Website or a Mobile App? http://activeyouthnetwork.com/should-i-build-a-website-or-a-mobile-app/ Fri, 04 Dec 2015 22:01:10 +0000 http://activeyouthnetwork.com/?p=8477 AYN provides both and you SHOULD have both in your marketing arsenal to grow your youth club or organization.   Sometimes you get so busy making things you forget to stop and discuss what you do with your peer group. Thanks to the group of digital professionals from Vladimir Jones, Cactus Marketing, MJD Interactive, and […]

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AYN provides both and you SHOULD have both in your marketing arsenal to grow your youth club or organization.  

Sometimes you get so busy making things you forget to stop and discuss what you do with your peer group. Thanks to the group of digital professionals from Vladimir Jones, Cactus Marketing, MJD Interactive, and Mondo Robot for coming to Karsh Hagan to chat about a question that is top of mind in the digital era: should you build a website or a mobile app?

The short answer is: you probably need both.

Here are 9 important takeaways from the discussion we had as a group.

  1. Defining The Need

If you are starting with the phrase “we need a mobile app,” then you have not thought through what your objectives are very clearly.

Step 1: Define your users and their needs and document your goals and requirements.

Step 2: Define your user interfaces. It’s likely that your users will need multiple interfaces as you build a relationship with them.

  1. Providing Utility

Often, the more utility or functionality you need to deliver the more likely you are to want a mobile app experience. Native mobile applications are better suited for performing complex interactions you repeat over and over again in context. However, this is not always the case; always refer back to point 1.

  1. It’s About Your Users; Not About You

Employ user centered design and focus on the features that are the most important to your users and prioritize these for release in your agile management software like Trello. Interview your users, ask them open-ended questions about what they want to see in your digital solution. By using this philosophy you will be able to determine what interface is best for the user and this will help you make a successful application.

  1. Relentlessly Prototype and Test It

Always build a prototype to test your interface before you define what your interface will actually be. You can build a prototype in code, but maybe start with a tool like invision.

Step 1: Create a clickable prototype first to validate your concept with your users.

Step 2: Build a working prototype to further test and repeat this process into the foreseeable future. Usertesting.com or Lookback are good testing tools to use.

5. Get Feedback From Your Users

Once you have your Mobile app or Website out in the wild, solicit feedback from your users and leverage comments in the app store for improvements.  You can use surveys, chat, forums, and contact forms to get feedback. You may find that your users need a different interface for your app after you have released it.

6. Design an Experience

Many of the mobile design patterns of apps and sites are starting to blend together for good reason. Ensure you have a consistent design between your site, app, and all communication channels. Remember that users view you as one company and one digital relationship so make it feel that way.

7.Build Relationships

Think of your website and your mobile app experience as on ongoing conversation. Whether it’s an app or a site, your goal is to acquire users, engage them and get them to be loyal. So, make friends, listen to your users, know their behavior, respond to them, give them what they expect and build a personal relationship with them through automated marketing and communications. Leanplum or Sharpspring are good tools to enable this.

8.Engage With Data

Start to restructure your IT infrastructure around universal access to content and data throughAPIs. To build engaging websites, mobile apps, and other digital touchpoints you will have to access real time data. In other words, don’t start to paint the car and define how the stereo works before you put an engine in it.

9. Measure The Entire User Journey

Now that you have a website and mobile app, you will want to build an effective and seamless brand experience. To do this, you will need to measure every interaction throughout the entire user journey because you are only as good as your weakest link. There are a lot of sophisticated dashboard reporting systems out there but you can start with Google Sheets to refine your Key performance indicators and reporting. After you do that, you can migrate into one of the many automated dashboard systems like qlikview.

– David Stewart, Karsh & Hagan – Sharing this blog derived from several of the leading ad agencies in Colorado.

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Mobile Messaging App Usage Soars Worldwide http://activeyouthnetwork.com/mobile-messaging-app-usage-soars-worldwide/ Mon, 16 Nov 2015 21:03:32 +0000 http://activeyouthnetwork.com/?p=8182 Active Youth Network is helping youth clubs stay on top of the technology curve by implement GrassRoots Mobile Messaging in our mobile platforms – providing clubs, schools and organizations with unlimited push notification and rich media messaging tools.  Check out this recent article in MediaPost. Driven by Facebook and other market leaders, more than 1.4 […]

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Active Youth Network is helping youth clubs stay on top of the technology curve by implement GrassRoots Mobile Messaging in our mobile platforms – providing clubs, schools and organizations with unlimited push notification and rich media messaging tools.  Check out this recent article in MediaPost.

Driven by Facebook and other market leaders, more than 1.4 billion consumers will use mobile messaging apps this year.  That’s according to the latest projections from eMarketer. If accurate, the fresh figure will represent a 31.6% increase in usage rates, year-over-year.  Worldwide, that means 75% of smartphone users will use an over-the-top (OTT) mobile messaging app at least once a month, this year. Moreover, the popularly of messaging apps has not peaked. Rather, by 2018, the number of chat app users worldwide will reach 2 billion — representing 80% of smartphone users.

Cathy Boyle, senior mobile analyst at eMarketer, attributes the mobile messaging boom to several factors.

“Some of the key drivers of mobile messaging’s growth include consumers’ growing interest in intimate forums for social sharing, the multiple modes of communication offered by messaging apps and the growing number of features offered, including peer-to-peer payments and mcommerce,” Boyle explains in a new report.  Thanks to significant reach in more than 20 countries, WhatsApp and Facebook Messenger — both owned by Facebook — are officially “global powerhouse” apps, by eMarketer’s reckoning.  Mobile phone messaging apps is defined by eMarketer as services that provide private one-to-one or one-to-many communication between registered users, where messages and calls are then transmitted via data connections and the mobile web on a regional basis.  OTT messaging apps have shown heavy usage in Asia-Pacific, where 58% of the world’s messaging app population lives.  Latin America also shows strong usage, with 68.1% of mobile internet users using a mobile messaging app once a month. This share will increase to 77.4% by the end of 2019, eMarketer expects.

As for business models, no two services are alike. While some services are strictly focused on growing their audiences, WeChat is seen as leading in terms of monentization, with the most diverse and advanced methods for making money.  “While most agree that the WeChat model cannot be duplicated 100%, certain aspects of its ‘platform concept’ have inspired others to venture further into commerce and payments, most notably Facebook,” according to eMarketer.  The most popular revenue models that have emerged include paid digital content (such as games, videos and emojis), advertising (official accounts, in-feed ads), mcommerce (in-app purchases), online-to-offline commerce (ordering food, hailing a cab) and finance (peer-to-peer payments and subscriptions).   eMarketer considers mobile phone messaging app users to be individuals who make use of such services on at least a monthly basis.

by Gavin O’Malley, MediaPost

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How does AYN help YOUTH Clubs & Orgs? http://activeyouthnetwork.com/how-does-ayn-help-youth-clubs-orgs/ Thu, 05 Nov 2015 15:52:25 +0000 http://activeyouthnetwork.com/?p=8170 Thank you for taking a few minutes for reading this letter.  I hope you will find it informative and beneficial.  A new board member from the Providence Football Club called me  yesterday to begin working on updating his website and wanted to learn more about Active Youth Network and the services we provide.   As […]

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Thank you for taking a few minutes for reading this letter.  I hope you will find it informative and beneficial.  A new board member from the Providence Football Club called me  yesterday to begin working on updating his website and wanted to learn more about Active Youth Network and the services we provide.   As I provided a high level summary to Brent, it occurred to me that most club owners and board members do NOT have a clear understanding how AYN works on behalf of our 200+ members.  So let me begin by stating I am a father of youth athletes, a soccer coach at Real Colorado and the President of Active Youth Network.  We started this business in 2012 with a goal of partnering with clubs to help raise money for clubs, organizations and school sports, provide website and mobile app services and collectively become a  powerful “co-op” of youth organizations. But the primary MISSION is to help kids stay active in youth sports and raise money for ALL of our clubs so they can scholarship families in need.  If we can accomplish that and if we can even help one family in each club we support, then I view our partnership as a success!
So what do we offer to youth clubs or organizations?
1.  Fundraising.  Do you want a turn-key way to make money and not have to take time away from other activities?  If the answer is YES – then let us help you!  We provide local and national sponsorship services on your behalf and we then share the profits back with our AYN members.  No other company offers this program.  If you have a registration-based website, they are costing you money and making money on the ads they sell on your site.  Our goal is to raise thousands of dollars for our clubs each year and we are seeing more and more success each year.  Please email me if you want to learn more and I will share with you our strategy and a sponsorship media kit example.  This is our sweet spot and we CAN start earning money for you immediately.
2.  Website Design.  It is now common that more than 50% of all website page views come from a mobile device.  If your site is not “Mobile” responsive (displays well on a mobile phone), you are losing out on new members as they search for their local clubs.  AYN will build a new site for you – free of charge.  
2a.  If you do not need a website.   AYN works with many clubs that keep their current sites but utilize our expertise in sponsorship ad sales.  A state soccer association recently joined us in Q3 2015 and they are already earning a lot of money through our turnkey services.  If you wish to keep your site – that works for us too!!  We will coordinate and consult with your webmaster to strategically insert the Ad spaces/Sponsorship slots on your current webpages and you can start earning funds immediately.
3.  Mobile Apps.  Active Youth Network will design and build you a mobile app for both Apple and Android phones.  No charge and No Ads.  We do however charge $1.99 to the consumer to help AYN with the costs of service, hosting and support.  We like to tell folks for a “cup of coffee”, you can help support your club and have access to club information and updates.
4.  Push Notifications and Special Offers.  AYN installs our mobile messaging tool on your apps – this enables you to send out unlimited push notifications and special offers from your local sponsors.  Its a very cool tool and we are just scratching the surface as to how this could help our youth club members.
5.  Website Services.  We understand the local gym owner, the local basketball club owner or the volunteers of clubs that work overtime and on top of their normal job to operate a youth organization.  We respect you immensely.   We can also help you.  For a small nominal monthly fee of $15/mo, AYN will manage, host and update your AYN website, coordinate your social media and make sure that you are highly visible on all organic searches so that you are securing new members and retaining the members you have.  Staying updated and relevant on all fronts is crucial to your success.
Thank you for taking the time to read this letter and we are hopeful that you will reach out to me or my team to learn more about Active Youth Network.    I think you will be pleased with our services and our abilities to raise money for your organization.

Have a wonderful day!

Sincerely,

Nick Cavarra

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AYN’s Local Fundraising Strategy aligns with local ad growth! http://activeyouthnetwork.com/ayns-local-fundraising-strategy-aligns-with-local-ad-growth/ Mon, 12 Oct 2015 18:22:16 +0000 http://activeyouthnetwork.com/?p=7992 Active Youth Network’s local fundraising strategy for our AYN partners is validate by recent data. “Digital’s share in local is growing, and it’s taking mobile with it.  In 2014, $900 million or about 21% of the total spend in mobile targeting local audiences came from local advertisers. By 2019, total mobile spend by local advertisers […]

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Active Youth Network’s local fundraising strategy for our AYN partners is validate by recent data. “Digital’s share in local is growing, and it’s taking mobile with it.  In 2014, $900 million or about 21% of the total spend in mobile targeting local audiences came from local advertisers. By 2019, total mobile spend by local advertisers will grow to $6.5 billion or about 36% of the total spend in mobile targeting local audiences.   Citing a statistic from BIA/Kelsey, the Interactive Advertising Bureau’s (IAB) Local Buyer’s Guide shows predictions that advertisers will spend a total of $139.4 billion on local advertising in 2015. Online and mobile make up the two biggest portions of that spend — at 11.5% and 4.8%, respectively.  By 2019, local advertising spend is predicted to equal $157.7 billion”.  AYN members with mobile websites and mobile apps will be able to take advantage of this explosive growth in local mobile ads.

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Mobile Ad Growth surpasses Desktop http://activeyouthnetwork.com/mobile-ad-growth-surpasses-desktop/ Thu, 01 Oct 2015 19:42:12 +0000 http://activeyouthnetwork.com/?p=7825 According to eMarketer,  This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total digital spending in 2015. 

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According to eMarketer,  This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total digital spending in 2015. 

emarketer mobile

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Push Notification tools lift app retention rates. AYN’s GrassRoots Mobile Message goes even farther! http://activeyouthnetwork.com/push-notification-tools-lift-app-retention-rates-ayns-grassroots-mobile-message-goes-even-farther/ Mon, 28 Sep 2015 22:10:34 +0000 http://activeyouthnetwork.com/?p=7697 This year, 196.2 million US mobile device users ages 14 and older, representing 81.5% of mobile users, will install at least one app on their devices, says a new study from Localytics, reported by Emarketer. According to the research, monthly app launches among users worldwide, who received push notifications, averaged 13.2 in May 2015, 26.9% […]

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This year, 196.2 million US mobile device users ages 14 and older, representing 81.5% of mobile users, will install at least one app on their devices, says a new study from Localytics, reported by Emarketer. According to the research, monthly app launches among users worldwide, who received push notifications, averaged 13.2 in May 2015, 26.9% higher than the average of 10.4 for users who didn’t receive them.

Push notifications are the key in preventing apps from getting lost in the sea of icons on mobile screens, says the report.

The study also looked at app retention rates between February 2015 and the end of May 2015, and found a huge gap in averages depending on whether or not downloaders received push notifications. 61% of new app users receiving push notifications launched the app within the first month, more than double the 28% of installers who did not receive push notifications within that timeframe.

Average App Retention Rate Over First 3 Months (Mobile App Users Worldwide; Push Notifications Sent vs. Not Sent; Feb-May, 2015)

 

New App Users Launched App

Month

Push Sent

Push Not Sent

First

61%

28%

Second

50

19

Third

46

13

Source: Localytics, June 2015; Read as “61% of new app users launched the app within the 1st month, 50% the second month after initial engagement with app”

The difference in retention rates continued to widen throughout the study period. Three months after installation, 46% of new users who received push notifications launched the app, 253.8% higher than the 13% not using push notifications.

Average Retention Rates Over The First 30, 60, and 90 Days of Use for Mobile Apps Worldwide (Push Sent vs. Not Sent)

End of Days Used

Received Push

Push Not Sent

30 days

45.3

20.4

60

35.0

14.2

90

27.6

10.1

Source: Kahuna, June 2015; Read as “27.6% of users who received push notification were still using app 90 days after first using vs. 10.1% of users not receiving push.”

Analysis conducted by Kahuna between January 2015 and May 2015 found similar results, with average retention rates slightly lower among both groups. 45.3% of mobile app users worldwide who received push notifications were still using the app 30 days after first using it, 122.1% higher than the average retention rate of 20.4% among those who didn’t receive push notifications.

Just as in the Localytics study, the gap continued to widen as time went on, says the report. After 90 days of use, retention rates averaged 27.6% among push notification recipients, vs. 10.1% among non-recipients.

Concluding, the report suggests that companies using apps would be wise to encourage downloaders to opt in to push messages if they want to keep them coming back.

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Playing Sports Key to Career Success for Women http://activeyouthnetwork.com/playing-sports-key-to-success-women/ Wed, 29 Oct 2014 18:45:57 +0000 http://activeyouthnetwork.com/?p=2099 From BusinessInsider.com: When you joined the field hockey team in middle school or picked up skiing in college, you probably had no idea those experiences could later help you succeed in your career. But if you’re a woman in a leadership role today, there’s a good chance they did. New research by the EY Women Athletes […]

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From BusinessInsider.com:

When you joined the field hockey team in middle school or picked up skiing in college, you probably had no idea those experiences could later help you succeed in your career.

But if you’re a woman in a leadership role today, there’s a good chance they did.

New research by the EY Women Athletes Business Network and espnW found that female executives are more likely to have played sports than those in non-leadership roles — and they’re also more likely to hire other women who have played a sport.

The research report, titled “Making the connection: women, sport and leadership,” was conducted by Longitude Research across Europe, the Americas, and Asia-Pacific. It surveyed 400 female executives (49% in the C-suite; 51% in other management positions), and found that the majority (74%) believe that playing sports can help accelerate a woman’s leadership and career potential.

Donna de Varona

“This study validates long-held theories that women who are athletes are well-suited for the business world and have tangible advantages,” says Laura Gentile, vice president of espnW, in a press release. “From work ethic to adaptability to superior problem-solving ability, these women enter the workforce ready to win and demonstrate that ability as they rise throughout their career.”

In total, 94% of the surveyed women participated in sports at some point in their lives, and 61% say it has contributed to their current career success.

The link, the report says, is that playing sports can help women develop motivational skills, team building skills, and the ability to see projects through to completion — and it equips women with the competitive spirit that’s essential for success on both the playing field and in the workplace.

“These findings show that participation in sport not only influences leadership skills, style, and career development, but it is also a powerful motivator for female executives,” says Beth Brooke-Marciniak, EY’s global vice chair of public policy, and executive sponsor of the Women Athletes Business Network, in a press release.

Just 3% of C-suite women say they have not played any sports, compared with 9% of women at other management levels.

“This study confirms the significant role participating in sports plays in providing the tools necessary to succeed in the competitive world in which we live,” says Donna de Varona, an Olympic gold medalist and lead advisor to EY’s Women Athletes Business Network, in the press statement. “Yet again, these results underscore how critical it is for girls to have equal access to sport around the world. When they do, the positive results are undeniable.”

Infographic

Click here to read more about the research.

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AYN’s Chairwoman Honored by CSU http://activeyouthnetwork.com/ayns-chairwoman-honored-by-csu/ http://activeyouthnetwork.com/ayns-chairwoman-honored-by-csu/#respond Wed, 01 Oct 2014 19:26:47 +0000 http://ayn.newsites.activeyouthnetwork.com/?p=1139 College of Natural Sciences Honor Alumna Award Leslie A. Buttorff (Cavarra) B.S. ’79, Statistics Probability and statistics came naturally to Leslie Buttorff.  She started using probabilities in 2nd grade when approached for a business venture to sell her hair for savings bond stamps. While attending Wheat Ridge High School in the Denver metro area, a […]

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College of Natural Sciences Honor Alumna Award

Leslie A. Buttorff (Cavarra)
B.S. ’79, Statistics

Probability and statistics came naturally to Leslie Buttorff.  She started using probabilities in 2nd grade when approached for a business venture to sell her hair for savings bond stamps. While attending Wheat Ridge High School in the Denver metro area, a CSU representative came to Ms. Buttorff’s math class and talked about statistics degrees. Because she loved math, and because statistics offered careers in a field she enjoyed and a good income, she decided to major in statistics at CSU.

Statistics helps people think differently about things and to solve problems. Statistics allows one to combine business, math, and economics all into one subject; this is valuable for the business world because probability and analysis come into play in almost every business opportunity. Ms. Buttorff received her master’s degree in finance, industrial engineering, and statistics from Iowa State University.

Ms. Buttorff spent 15 years at an engineering company, Stone and Webster, working on regulatory matters for many utilities across the globe. Statistics was used to determine increment pricing, marginal power demands, and failure rates for nuclear and hydroelectric equipment. Currently, Buttorff is CEO and president of Quintel Management Consultants, a company that deals with management consulting and SAP technology integrations for public sector and utility organizations. She created the company in 2002.  Quintel has won many awards for successful SAP implementations.

Before she founded Quintel, she was a director at Arthur D. Little where she was a key participant in business development, sales and was the president of EDS’ Oil and Gas, Utilities and Chemical business units. In addition to Quintel, Ms. Buttorff owns a real estate company in Colorado and is chairwoman for Active Youth Network (AYN).  AYN targets youth organizations and assist them with fundraising and growth activities.

Ms. Buttorff sponsors a scholarship at CSU for high school seniors who enroll in the CSU statistics department. She also hopes to have her investment company, Prosperity Ventures, help other CSU ventures to expand and grow.

Ms. Buttorff lives in the Belleair Shores, Florida area in the winter months. She enjoys golf, swimming, traveling, skiing, and basketball, and is an avid Denver Broncos fan. She has two sons, Jordan and Nick.  Her brother and sister, Nick and Jennifer Cavarra, also attended CSU, as well as her significant other, John Miles and nephew, TJ Cavarra last May.

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Can an Advertiser Be a Super Hero? http://activeyouthnetwork.com/can-an-advertiser-be-a-super-hero/ http://activeyouthnetwork.com/can-an-advertiser-be-a-super-hero/#respond Tue, 30 Sep 2014 21:28:50 +0000 http://ayn.newsites.activeyouthnetwork.com/?p=911 At AYN, we think so.  And so does our audience.  The Active Youth Network gives a huge share (50% net) of its’ advertising revenue back to our member clubs and schools.  That money helps us fulfill our company’s mission to reduce the cost of youth sports for families.  The AYN youth sports community is united […]

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ayso pic- boysAt AYN, we think so.  And so does our audience.  The Active Youth Network gives a huge share (50% net) of its’ advertising revenue back to our member clubs and schools.  That money helps us fulfill our company’s mission to reduce the cost of youth sports for families.  The AYN youth sports community is united by the belief that sports plays an important role in developing healthy, productive, well adjusted kids.

The funds raised by the Active Youth Network have already been used for scholarships, to reduce club and school operating expenses and ultimately the fees parents pay for their kids to participate.  The AYN sponsorship model is like no other in media.  It enables local and national companies to cut through the clutter, engage our audience, and make a positive brand connection that is truly a win-win for everyone.

 

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