Active Youth Network’s local fundraising strategy for our AYN partners is validate by recent data. “Digital’s share in local is growing, and it’s taking mobile with it.  In 2014, $900 million or about 21% of the total spend in mobile targeting local audiences came from local advertisers. By 2019, total mobile spend by local advertisers will grow to $6.5 billion or about 36% of the total spend in mobile targeting local audiences.   Citing a statistic from BIA/Kelsey, the Interactive Advertising Bureau’s (IAB) Local Buyer’s Guide shows predictions that advertisers will spend a total of $139.4 billion on local advertising in 2015. Online and mobile make up the two biggest portions of that spend — at 11.5% and 4.8%, respectively.  By 2019, local advertising spend is predicted to equal $157.7 billion”.  AYN members with mobile websites and mobile apps will be able to take advantage of this explosive growth in local mobile ads.