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According to eMarketer, This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total digital spending in... read more
This year, 196.2 million US mobile device users ages 14 and older, representing 81.5% of mobile users, will install at least one app on their devices, says a new study from Localytics, reported by Emarketer. According to the research, monthly app launches among users worldwide, who received push notifications, averaged 13.2 in May 2015, 26.9% higher than the average of 10.4 for users who didn’t receive them. Push notifications are the key in preventing apps from getting lost in the sea of icons on mobile screens, says the report. The study also looked at app retention rates between February 2015 and the end of May 2015, and found a huge gap in averages depending on whether or not downloaders received push notifications. 61% of new app users receiving push notifications launched the app within the first month, more than double the 28% of installers who did not receive push notifications within that timeframe. Average App Retention Rate Over First 3 Months (Mobile App Users Worldwide; Push Notifications Sent vs. Not Sent; Feb-May, 2015) New App Users Launched App Month Push Sent Push Not Sent First 61% 28% Second 50 19 Third 46 13 Source: Localytics, June 2015; Read as “61% of new app users launched the app within the 1st month, 50% the second month after initial engagement with app” The difference in retention rates continued to widen throughout the study period. Three months after installation, 46% of new users who received push notifications launched the app, 253.8% higher than the 13% not using push notifications. Average Retention Rates Over The First 30, 60, and 90 Days of... read more
From BusinessInsider.com: When you joined the field hockey team in middle school or picked up skiing in college, you probably had no idea those experiences could later help you succeed in your career. But if you’re a woman in a leadership role today, there’s a good chance they did. New research by the EY Women Athletes Business Network and espnW found that female executives are more likely to have played sports than those in non-leadership roles — and they’re also more likely to hire other women who have played a sport. The research report, titled “Making the connection: women, sport and leadership,” was conducted by Longitude Research across Europe, the Americas, and Asia-Pacific. It surveyed 400 female executives (49% in the C-suite; 51% in other management positions), and found that the majority (74%) believe that playing sports can help accelerate a woman’s leadership and career potential. “This study validates long-held theories that women who are athletes are well-suited for the business world and have tangible advantages,” says Laura Gentile, vice president of espnW, in a press release. “From work ethic to adaptability to superior problem-solving ability, these women enter the workforce ready to win and demonstrate that ability as they rise throughout their career.” In total, 94% of the surveyed women participated in sports at some point in their lives, and 61% say it has contributed to their current career success. The link, the report says, is that playing sports can help women develop motivational skills, team building skills, and the ability to see projects through to completion — and it equips women with the competitive spirit that’s essential for success on both the playing... read more